Personally, I cannot even imagine life without the famous Polo Lacoste. It somehow manages to be part of any wardrobe, transforming every outfit, giving it a timeless touch, female or male, it does not matter.

“Lacoste – Timeless”, directed by Seb Edwards, who was responsible for “The Big Leap”, the first brand video in Lacoste’s communication history is the story of an epic journey and love at first sight. The hero embarks on a turbulent quest throughout the decades: the style evolves, but the polo maintains its inalterable elegance. Life is a beautiful sport, since 1933.

The new brand film from Lacoste celebrates the French savoir faire and timeless polo elegance that has effortlessly shifted through the decades, from its conception in 1933 to the present day.

Created by BETC Paris and set to the emotional tremors of a violin, the ad casts us backward, recalling Lacoste’s long history—it was founded in 1933 by tennis player René Lacoste and André Gillier—while explaining why its classic polo endures.

In a century where style has evolved enormously, especially for women, a man has always been able to rely on a trusty polo shirt to lend a certain impression. (BETC calls it “class and elegance.”

You gotta love every second of it. And you gotta let it inspire you.