Chanel unveils its new campaign to promote Paris in Rome Metiers d’Art collection. Starring Kristen Stewart, the campaign has been lensed by the label’s Creative Director Karl Lagerfeld.
Showcasing the pre-fall 2016 collection that debuted in December at the Metiers d’Art show in Rome, the campaign is scheduled to hit the news stands via June edition of the fashion magazines.
And do note this: Lagerfeld featured his own Art Deco furniture by Louis Süe and André Mare at the large Parisian apartment which served as location.
Echoing the theme of both the collection and show, Stewart appears as a seductive Italian actress in her Parisian apartment sporting pre-fall looks provocatively paired with lace tights.
“She is a real personality. I don’t compare her to any other actress and she is really modern, whatever that means. And I think that she is perfect for the Chanel image of today,” says Karl Lagerfeld.
By the way, most recently, Stewart and Lagerfeld collaborated on Once and Forever, a short film biopic where the actress plays Coco Chanel.
Kristen Stewart also declares her admiration by stating that Karl always provides an environment for a story to unfold and his guidance is inspiring. “Karl never turns me into something I’m not. But like all good directors, he is capable of bringing qualities out of people that are sometimes not as obvious to them,” she adds.
Of course, Chanel and Stewart do have a strong bond, since the actress has already been the face of Chanel Métiers d’Art Paris-Dallas campaign, Spring Summer 2015 Eyewear campaign, the new 11.12 handbag collection, and the Collection Eyes 2016 campaign.