Around a thousand VIP guests took up the invitation to Geneva – including numerous high-profile IWC brand ambassadors and global stars, such as actors Rosamund Pike, Vanessa Redgrave, James Marsden, Sonam Kapoor, Olga Kurylenko, Jean Reno, Naomie Harris, Zilin Zhang, Bolin Chen, Isabelle Huppert, Taylor Schilling and Patrick Stewart, sporting and racing legends Nico Rosberg, Lewis Hamilton, Niki Lauda, Fabian Cancellara, Jan Frodeno and Jochen Mass, supermodels Karolina Kurkova and Adriana Lima, and influencers such as Nicole Warne, Kristina Bazan, Xenia Tchoumi and Negin Mirsalehi.
“The new collection is a modern interpretation of the iconic Da Vinci design from the 1980s. Along with its Haute Horlogerie innovations, the collection once more includes references that have been designed deliberately with women in mind – as is indicated by various features such as smaller case diameters, moving strap horns, diamond- set bezels and leather straps by Santoni in various colours,” explains Georges Kern, CEO of IWC Schaffhausen.
Several IWC brand ambassadors visited the SIHH during the day before attending the evening event. There, they had the chance to see the new collection for themselves at the booth, which was designed in the style of an Italian palazzo. A huge showcase in the form of a three-dimensional “Flower of Life” served as the visual centrepiece of the booth. This geometric pattern drawn by da Vinci in his “Codex Atlanticus” also appears as an engraving on the case back of the Da Vinci Automatic 36 (Ref. 4583) and the Da Vinci Automatic Moon Phase 36 (Ref. 4593). Turning heads along with the models designed specifically for women was the unisex Da Vinci Automatic (Ref. 3566). Haute Horlogerie devotees delighted in the Da Vinci Perpetual Calendar Chronograph (Ref. 3921) and the Da Vinci Tourbillon Rétrograde Chronograph (Ref. 3931).
Remembering: The first Da Vinci was unveiled at the Basel Watch Show in 1969. In 1985, IWC launched the Da Vinci Perpetual Calendar (Ref. 3750), which rapidly established itself as the company’s top seller – with IWC’s head designer being at the time Kurt Klaus. And in 2007, IWC presented new versions of all the Da Vinci models in tonneau-shaped cases. Ten years later, in 2017, IWC returns to the circular case and watch lovers can look forward to new complications.
The Da Vinci Collection