As Chanel continues to celebrate “the year of Gabrielle” and fête its iconic founder, Karl Lagerfeld asks the question “Who is Gabrielle?” in a four-part video series starring Kristen Stewart, Cara Delevingne, Caroline de Maigret and Pharrell Williams. Each of the four muses embodies various elements of Gabrielle, and the videos help launch Lagerfeld’s new bag, dedicated to the designer herself.

Karl Lagerfeld has conceived a campaign in four parts, based around four muses for the launch of his new bag dedicated to the founder of the House. Four trailers are to be released on social networks, preceding the imminent arrival of four short films featuring Kristen Stewart, Cara Delevingne, Caroline de Maigret and Pharrell Williams.

Filmed at a frenetic pace by Australian director Daniel Askill, Kristen Stewart goes to meet the spirit of Gabrielle. For Cara Delevingne, Japanese director Shishi Yamazaki has imagined a film using rotoscoping, like an urban pop cartoon in which the young woman plays the leading role. In front of Olivier Assayas’s camera, Caroline de Maigret embodies the Parisienne par excellence in a black and white ambiance of a Haussmannian apartment. As for Pharrell Williams, we see him through the eyes of director Antoine Carlier, having fun in an empty concert hall. In each of the films the magical and mysterious aura of Gabrielle Chanel is present.

Discover the four film trailers on @chanelofficial from March 15th and then watch the films from April 3rd 2017. Stay tuned for more!

 

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