For the fifth year in a row, the most popular Italian liqueur in the world introduces a new limited edition, Disaronno wears Missoni, designed by the Italian fashion house Missoni. The iconic bottle features the trademark zigzag stripes of the brand, with warm colour tones such as liqueur, which can be half-seen through the transparent sections that become part of the design itself.
Once again, the Disaronno bottle becomes a real collector’s item, the ideal gift for fashion addicts who do not want to miss out on the taste of Disaronno even at Christmas.
The partnership between Disaronno and Missoni, as for the two previous Icon editions, has also led to the creation of six delightful collectible limited editions, in packs of three mini bottles.
“All the Disaronno icon bottles have proved phenomenally successful in travel retail and we’re confident that the new Missoni version will be equally well received,” said Domenico Toni, international sales director at brand owner Illva Saronno.
Established in 2013, Disaronno’s Icon projects previously showcased collaborations with Italian fashion labels Moschino, Versace, Roberto Cavalli and Etro.
And do note this: the project continues to support the charity Fashion for Development, sponsored by the United Nations, and part of the proceeds from this year’s edition will be donated to humanitarian efforts in Africa.