Dior has opened its first makeup concept beauty boutique at 1 World Trade Center, New York, NY.

The luxury retail selling space, located on the second floor of Westfield’s World Trade Center, was designed in Paris and is very different from the traditional beauty counter shopping in that it aims to mimic the “backstage” environment

The boutique interior which uses modern elements of video design is devoted to a mix of products across all makeup categories including lips, face and eyes. Videos will feature content linking together Dior beauty and fashion, offering clients a full backstage experience.

Inspired by the backstage glamour of Peter Philips, Creative and Image Director for Dior makeup, the space itself comprises of a lip studio where clients can play with and choose from the various textures and product offerings.  Six makeup workstations will offer clients backstage pro services including lash and brow styling and flawless face consultations. A fragrance wall brings to life the history and heritage of Dior’s iconic fragrances created by François Demachy, Dior Perfumer-Creator, including Miss Dior, J’adore and Sauvage.

Dior’s new World Trade Center beauty boutique offers a modern backstage shopping environment, reflecting the brands unique heritage of luxury and innovation.