Graphic silhouettes stand out against an immaculate background like an arty collage. For the Spring-Summer 2017 Ready-to-Wear collection ad campaign, Karl Lagerfeld plays with contrasts as he captures the metamorphosis of a contemporary creature, one minute a pop Lolita, the next a cyber punk. Bold colours or black and white, close-ups or bodies in motion, the campaign highlights the explosive combinations from a collection that is feminine and yet ultra-modern.

Both gentle and daring, a dress in navy blue silk crêpe and lace is coupled with the comfort of an embroidered tweed jacket whose motif echoes an electronic circuit board. Beneath a knitted cardigan the lace of a playsuit in satin crêpe is revealed, while a coat in off-white silk and lace covers a black babydoll worn with suede booties adorned with touch fasteners. Opposites attract as the feminine spirit of lingerie fuses with the singularity of new materials and playful references to the online world.

The silhouettes combine striking pieces and an accumulation of pieces of fine jewellery. A silk jacket with a hypnotic print is embellished with sautoirs and necklaces in white or yellow gold, diamonds and multi-colour cultured pearls, and with rings and earrings in white gold and diamonds, from the Plume de CHANEL, Sous le signe du Lion, Camélia and Ruban collections. The high-tech aesthetic of two J12 watches in white ceramic completes the look.

A series of resin and silvery metal cuffs accessorise a patent leather jacket worn with the BOY CHANEL handbag, the iconic House handbag revisited here in a perforated white leather version. A fanny pack nonchalantly clashes with a multi-colour cotton tweed jacket and skirt ensemble worn with a yellow crêpe de chine blouse.
Finally booties or ballet flats, low-heeled shoes that play with detail, liberate the movements of this digital Amazon.

Karl Lagerfeld knows how to leave us stunned. Not only by his impeccable designs, but also with show spaces that are out of this world. During the latest Chanel Spring-Summer 2017 Ready-to-wear show, last September in Paris, he made sure to make an impact – yet again – with the collection as well as with the Chanel data center that was constructed in the Grand Palais. Absolutely Instagram worthy, and fitting in just perfect right with us digital kids…“, as my personal favourite fashion blogger, Charlotte Groeneveld aka The FashionGuitar wrote today.

Inventive and mischievous, the Spring-Summer 2017 Ready-to-Wear collection campaign recreates the energy of the Data Center Chanel runway show. And the free spirit of the House of CHANEL gazes ever forward to the future.