To commemorate the 50th Anniversary of Kiehl’s Blue Astrigent Herbal Lotion, the 163 year old skin care company unveils a new Limited Edition bottle inspired by the formula’s original package design from 1964.
Since the formula first debuted in the early 60’s, Blue Astringent Herbal Lotion has reached product icon status, generated legions of celebrity fans, including Andy Warhol, sold nearly 900 thousand bottles in the last 5 years and even found a home in the permanent archives of The Smithsonian National Museum of American History.
1964 marked the year of many milestones in pop culture. The British music invasion began with the premier of the Beatles’ first album and their historic appearance on The Ed Sullivan Show. The Ford Mustang launched and today remains one of the most recognizable cars in the world. The James Bond film Goldfinger debuted and is still the only Bond film ever to have won an Academy award, securing it permanent icon status in Hollywood.
When it comes to globally recognized products, Kiehl’s Blue Astringent Herbal Lotion is among these icons of 1964. Known by loyal fans as the “blue stuff,” it is universally recognized due to its bold blue color and renowned efficacy.
“Throughout the decades, Kiehl’s Blue Astringent has always been one of our most well-known and well-loved formulas. Customers around the world tell us that they actually consider it to be a piece of NYC history. Men and women alike will stop by the Kiehl’s flagship store–after visiting the Empire State Building and Central Park and eating a NYC bagel–to make sure they experience one more NYC icon—Kiehl’s Blue Astringent Herbal Lotion,” shares Cammie Cannella, Kiehl’s Vice President of Education & Customer Relations. “Its signature blue color makes it instantly recognizable, and its uniquely efficacious skincare benefits make it an instant must-have.”
Since its inception in 1964, Kiehl’s Blue Astringent Herbal Lotion has wowed customers with its wide range of uses. A worldwide medicine cabinet staple for 50 years, it has inspired many facial toners in the industry today. This multi-purpose herbal lotion can be used as a spot treatment for “problem areas”, as an all-over toning agent to remove excess dirt and help control surface oil, and even as a pre-shave prep and/or a post-shave soother for men.
About the Blue Astringent Herbal Lotion by Kiehl’s: A multi-purpose herbal lotion, with stimulating properties for oily and very oily/blemished skin. This preparation is frequently recommended as a toner. It may also be used by certain skin types as a spot treatment for blemish prone areas. We also recommend Blue Astringent for men – to be used either before or after shaving. For those who use electric razors, it may be used as a pre-shave preparation to remove excess oil that may cause the skin to stick to the razor. As an after-shave, it may be used to help prevent razor discomfort.