The upcoming Balmain x L’Oréal Paris collaboration is nothing short of exciting – his Color Riche lipstick collaboration with L’Oréal Paris was first announced back in May and is launching on September 1.
“L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” says Rousteing. “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”
Indeed, you can expect a strong Balmain influence , since Rousteing will have creative control of everything from the campaign to the packaging.
“The reason we made them like this is because we wanted to talk to so many women of all ages, all colours and all backgrounds. Different social groups, you know?” Rousteing told VOGUE UK. “It’s combining the Balmain Army and the L’Oréal Paris family. L’Oréal Paris feels like the right partner because we believe in the same things. I’d say three things. First, the savoir faire, which means couture to me. Second, diversity, because this is a topic that is really important to me. And third, modernity. So it’s a great creative collaboration.”
It will be limited edition, so start making some room now. You have until September to make sure you can fit it all in.